This was the perfect storm for the sound of eerie lo-fi Memphis Rap which has been steadily gaining notoriety online as new generations discover this underground subgenre of hip-hop. Memphis Rap during the 90s was often created in DIY home studios with cheap drum machines, limited samplers, and 4-track cassette recorders. Much of Memphis Rap's sound is a result of its production approach. This article covers the gear, techniques, and innovative production styles of Memphis Rap. Have you ever wondered how 90s Memphis Rap producers got their sound?Īfter extensive research, speaking to producers, and watching rare interviews, I have chronicled the history and evolution of 90s Memphis Rap production.